More than a watch
The watches only have what is necessary. They do not need any accessories due to their clean design and self-sufficiency. Their raw, vibrant masculinity and complete reliability are the embodiment of their owners. Just watches. Only for men.
Manual assembly
Perfect finishing and high-accuracy manufacture even of the smallest parts are the indicators of extreme professionalism and high quality and reliability assurance of every piece.
Unique technologies
The synergy of the newest scientific research and the secrets of experienced craftsmen gives massive opportunities for experiments and enables to achieve the most surprising results. The dials made of Damascus steel with its distinctive patterns of banding or using the rarest Mokume-gane technique, zirconium, titanium or naval bronze cases. Every watch is unique and the only one in the world.


Arnold Schwarzenegger
Actor, film producer, businessman, former bodybuilder and politician
Chelyabinsk strongman presented Arnold Schwarzenegger with a watch and a model tank.
Mikhail Koklyaev
Russian weightlifter, strongman competitor, powerlifter
Mikhail Koklyaev. The watch for the big man.
Kirill Sarychev
Russian powerlifter
The Zlatoust watch lit up in a strange, but wildly popular show.
Watch collector, Germany
I always speak about Zlatoust watches with pride.
Danil Kostromitin
Businessman, Chelyabinsk, Russia
I just wanted a watch made in my home country.
International audit company country manager
I don’t want to take my watch off.
Firearms specialist, Moscow, Russia
I live in this watch.
Nikolay Stepanov
Gas production company electrician, Tobolsk, Russia
I am very grateful to the ZWF.
Modern industrial facilities construction, Germany
I haven’t met a person who wouldn't ask me where my watch is from.
Real estate sales executive, Ulyanovsk, Russia
Rugged look and masculinity.
Cigar sommelier, jeweller, Bodrum, Turkey
I am proud of my watch.

More than a watch

The most inquisitive minds had been trying to understand how to make watch movements water- and moisture-proof since the end of the 17th century. And the craftsmen of the 20th century managed to do that: various chronometers for divers, sea and river vessels were developed and their mass-production was launched.

But one type of watches particularly stood out from all the rest – dive watches that were produced at the Zlatoust Watch Factory by the order of the Soviet Navy. In the 1950-60s these legendary watches were constant companions of almost every Soviet Navy diver. These watches are unique! They are now still among the biggest watches in the world, having the diameter of 60 mm (not including a crown and lugs) and weighing about 250 grams.

The watches are water- and shock-proof, their stainless steel cases stood the most severe tests and over 100-meter-submersion. Previously, radioactive materials were used in the well-known luminous watch dials.

In the early 1970s, the production of dive watches was discontinued, but the legend lived on.

And their ever-lasting popularity gave the Zlatoust legend the second chance – the dive watch  production was resumed. Even the luminous dial was reproduced! However, all the radioactive materials are removed and replaced with safe ones in today’s watches.

Massive, powerful, respectable, masculine men's watches... it's all about them! And they really compliment strong and sturdy wrists.

The famous Zlatoust dive watches (it is only Zlatoust craftsmen who created and continue to create the legend, everything else is a poor fake) are the watches for real men!

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